The Sales Pitch & Request for Referrals
View a live cold call example directly below and get inspired (it’s very American but watch how he asks for referrals without embarrassment); the best time to do that is straight after closing a deal.
Uncomfortable asking for a referral? Think of your best suppliers – would you recommend them to others? Sure you would. Why? Because you trust them and because they deliver. So if you have done a great job for one of your clients, why wouldn’t they recommend you?
So, why not call one of your happy clients that you feel very comfortable with and make a request. You could even return the favour and ask them who they would like you to refer them to, from your database of clients and suppliers.