How to Get Business via Cross Referrals
Ever thought about surveying your key clients and asking who did various bits of work for them that complements your products and/or services but doesn’t compete with your company? Possibly the same names will pop up.
Now start your homework – who are these companies, what do they do best, what are their strengths & weakness?
Do they have products and/or services you can recommend to your clients?
Do you know any of the executives? Would any of your key clients be happy to introduce you?
Why not suggest meeting with them to determine chemistry – if it’s there, it could be that you have a ‘ready-made’ partner that you could cross-refer too. You know they do a good job because your clients are happy with them. You also know they are targeting the same type of client!